The Gazette du Bon Ton was a small but influential fashion magazine published in France from 1912 to 1925, reflecting the latest developments in fashion, lifestyle and beauty. It aimed to establish fashion as an art alongside painting, sculpture and drawing. The centerpiece of the Gazette was its fashion illustrations. These were printed with the colour “pochoir” technique – single layers of colour were added by hand to a lithograph using a stencil, a precursor to silk screening techniques now widely used. Many of the famous Art Deco artists of the day were contributors, often depicting models in dramatic situations.
These are a collection of prints found while browsing the Marché aux Puces de St-Ouen in Paris.